Autumnal branding inspiration

At this time of the year we all need a little hot chocolate as the temperature begins to drop here in the UK,  it's a time for change in the season, and it's a time of transformation. We can all do with a little autumnal branding inspiration. Autumn vibes conjure up...

Logo Design: How much does a logo cost?

It has to be the most common question I get asked, "How much does a logo cost?". I am really transparent about my Logo Design packages and publish my prices on my website. The benefits of having a good logo are tenfold: It makes you look established, bigger, committed...

53 sites to grab FREE stock images

I have pulled together 53 sites to grab FREE stock images. PLUS 97 tools and resources to help you manage, share, save and schedule your business. And I'm giving you all of this information for FREE. This document could save you hundreds in royalty fees and stock...

Get to know your brand better

Get to know your brand better by breaking it down... Reputation: What you say and do combine to contribute to your brand reputation, it’s largely intangible. Your reputation is based on what customers think or have an opinion about your services, you and your...

9 easy ways to increase customer loyalty

9 easy ways to increase customer loyalty How do you keep your customers engaged via email marketing so they don't unsubscribe? It's a great question and all comes down to how you increase customer loyalty. 1. Listen to what they are asking you. Write down the question...

Should I rebrand my business?

Should I rebrand my business? Are you asking yourself this very important question? When is the right time to have a rebrand? As well as working with lots of lovely ladies who are just starting up, I also work with women who are rebranding their businesses. They know...

Your Beautiful Brand Image Checklist

Have you assessed your brand image recently? Here is a simple Beautiful Brand Image Checklist to help keep you on the right track. Clear logo which identifies you and your biz? Professional looking logo which identifies you and your biz? Unified marketing messages...

Brand visibility – what’s holding you back?

Let's talk about brand visibility.... which seems to be a common theme at the moment. In the last week, and during my free branding consultations, the thing that has come up the most is the fear of being visible. Online visible that is. "But what if my work-colleagues...

What is your brand archetype?

Exploring your brand archetype is a great exercise to do for those of you who are still in the process of starting up your business. Discovering your brand archetype is an amazing way to figure out what you brand says about you and your services/products. It's also...

5 tips to speed up your brand evolution

Here are my 5 tips to speed up your brand evolution process 1. Be your biggest fan. Get out there and network your ass off to brand success. Get involved in your local networking groups - I just joined one here in my area - then found out that it allows me FREE...

Celebrity branding – what they can teach us

I am literally obsessed with celebs - well that and makeup! Celebrity branding is bigger than it's ever been. Have you noticed how over time celebrities become a brand themselves? The Kardashians, Beyonce, Cheryl Cole/Tweedy/Fernandez Versini ... these girls are not...

Tell Your Brand Story

Have you ever told your brand story before? Customers love it. When someone stumbles across your website they will want to find out more about you. They want to know more about you and who you are - ultimately - they want to know how you can help them too. Your brand...

Brand Strategy Tips for Small Businesses

I have pulled together some simple brand strategy tips for small businesses to help your brand look fresh at all times.   Updating your branding is something you should do on a regular basis. Ensuring you look consistent and on brand at all times will build...

Should I use my own name for my brand name?

"Should I use my own name for my brand name and business or an actual business name?" I'm a branding coach/stylist. I use my name combined with a description of what I do. So I'm Vicki Nicolson - Brand Creative. I use my own name to differentiate myself as me. I don't...