Your brand images are everything.
Using beautiful brand images will enhance your brands image ten-fold. I know the hard part can be finding just the ‘right’ image for your meme, Facebook cover or brochure but the biggest secret behind captivating your audience is to follow some of my simple basic steps to help you pull some images together fast.
- Try to choose images based on the relevance of what you are posting and writing about. If you a post a quote on smiling women, then use a smiling woman photo. Use photos that support your message.
- Do not use pixelated images – they give you a bad name. Pride yourself on taking pride in your business. Pixelated images will damage your brand image. Is your business blurry and difficult to read? NO… so don’t use them.
- Use super eye-catching images. It doesn’t have to have massive overdone colouring or overlaid text. But think about the emotion you are trying to communicate. How do you want you tribe to feel? You want to build an emotional connection with your brand, how will you communicate that?
- If a photo you are using lacks luminosity or sharpness, use the filters that are now readily available on most apps and social media uploads – they are there to make your business image look the best you can be.
- Use well composed images that are well thought out. Greatness edge to edge.
- Never use images that are copyrighted – EVER! Use C00 (100% commercial free images), there are plenty of site out there to download free content – which you find here: Design Resources for Female Entrepreneurs
Other things to consider:
- Colours on screen (RGB) and colours for print (CMYK) look different.
- Text on and off line also look different.
- How customers interact with your colours and your text is key – how we interact with colour and text off and on line differs greatly too – soft green printed can look garish and flouro online.
- Print colours can be a hit or a miss depending on your printer – invest in a printer who spends the time with you to choose paper weight, colours, textures and invests in equipment.
- Online colours you can see in the blink of an eye, not like print where you have to wait for the proof, and therefore you can make quick decisions.
- Colours on your phone vary greatly too! They can look garish depending on what phone you use.
- Check out the colour combinations of websites you love and notice what combinations work really well.
- Check out: http://www.degraeve.com/color-palette/ go to a website you love and select a photo you like in that website. Right click on a photo and copy image address and paste it into the URL of image field – click on the Color-Palette-ify and bingo, colours!
- Choose your fonts carefully. Letters and fonts on screen appear differently compared to print. Print can be much crisper and sharper.
- Stick with classic fonts. On-trend fonts go out of fashion quickly.
Be bold and imaginative with your visual branding. It will captivate your audience and build brand loyalty.