This is Elaine K’ s new logo. A full rebrand and new direction for Elaine. Elaine is an efficiency and problem solver for women entrepreneurs so we went for a really bright,vibrant and inspiring design. Energetic and electric – which really does make you want to jump into action. Elaine’s whole brand is about moving forward, being inspired and taking action. Mixing a really hot pink with a dark blue has given the whole brand contrast and depth whilst at the same time being eye-catching and captivating.